Relevantly Speaking HD

1994: “Today”: “What is the Internet,...

Tue, 08 Feb 2011 10:35:02 -0800

1994: “Today”: “What is the Internet, Anyway?” (via VortexTech)

Relevantly Speaking HD | Behavior Changes in Search and Social Media

Tue, 18 Jan 2011 20:29:54 -0800

Relevantly Speaking HD | Behavior Changes in Search and Social Media:

This week we’re looking at changes in social media behavior. In the last year, we’ve a seen a decline in the creation of personal content in favor of linking to professional content. What does this mean for social media and how it’s used?

We’re also taking a look at search behavior. We all try and follow best practices as marketers, but wouldn’t it be helpful to understand how people use search? We’ll take a look.

Relevantly Speaking HD | Offermatic Set to Change the Performance Marketing Landscape?

Tue, 14 Dec 2010 22:27:03 -0800

Relevantly Speaking HD | Offermatic Set to Change the Performance Marketing Landscape?:

This week we’re taking an in-depth look at the recently launched Offermatic - a savings services that helps customers save money without needing to present coupons, promo codes of vouchers. Instead, consumers link their debit and credit cards to the Offermatic service and advertisers send relevant deals based on the user’s purchase history. Priced on a CPA basis for clients, initial tests are showing conversion rates in the neighborhood of 14.5%. Could this change the way we think about performance marketing?

We’re also looking at an article from RedWriteWeb. It was written by a 16 year old Morgan Stanley intern and it talks about why teen don’t use Twitter. If you’re in the business of marketing to teens, you’ll want to check this out.

Finally, we’re taking a look at paid search spending predictions over the next 3 years. How does it stack up to display advertising? How does online video figure into the mix?

Relevantly Speaking HD | How eTailers Can Capture More Holiday Dollars

Tue, 30 Nov 2010 15:42:46 -0800

Relevantly Speaking HD | How eTailers Can Capture More Holiday Dollars:

Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That’s impressive, but when you compare it to the $852 billion being spent in total this holiday season, it’s really just a drop in the bucket. This week on Relevantly Speaking we’re going to be talking about ways that online retailers can boost their sales and capture a bigger slice of that holiday pie.

Last week we talked about the poor reputation that performance marketing has been saddled with in the larger advertising world. This week, The Economist is piling onto that perception with a quote calling affiliates “criminal freelancers.” We dig a little deeper into that.

Relevantly Speaking HD | What Does Facebook Email Mean for Marketers?

Wed, 24 Nov 2010 11:22:28 -0800

Relevantly Speaking HD | What Does Facebook Email Mean for Marketers?:

Relevantly Speaking returns this week with a look at Facebook’s email announcement and what it means for marketers trying to get into consumer inboxes. We’re also covering stories about Twitter Analytics and what’s holding back the performance marketing industry.

Relevantly Speaking HD | Brent Csutoras Talks Viral Marketing

Tue, 19 Oct 2010 15:48:21 -0700

Relevantly Speaking HD | Brent Csutoras Talks Viral Marketing:

This week we’re talking to Brent Csutoras about what makes good viral content. What types of things typically go viral? What’s the spark that sets it off? How can companies take advantage of content that spreads?

Relevantly Speaking HD | Don Batsford Talks Search vs. Social Strategies

Tue, 12 Oct 2010 12:37:40 -0700

Relevantly Speaking HD | Don Batsford Talks Search vs. Social Strategies:

This week we’re talking to Don Batsford of 31 Media about the differences between tackling a social media strategy versus a search strategy. What factors should you consider for both? What are the strengths and weaknesses of each? Don helps us answer some of those questions.

Relevantly Speaking HD | Matt Mickiewicz Talks Money-Saving Design

Tue, 05 Oct 2010 13:32:00 -0700

Relevantly Speaking HD | Matt Mickiewicz Talks Money-Saving Design:

This week we’re talking to Matt Mickiewicz, founder of 99 Designs and Flippa, about how publishers in the performance marketing space can use crowdsourcing to bring down the cost of design work.

Relevantly Speaking HD | Kim Kaplan of Plenty of Fish on the Importance of Branding

Tue, 28 Sep 2010 14:57:00 -0700

Relevantly Speaking HD | Kim Kaplan of Plenty of Fish on the Importance of Branding:

This week we’re talking to Kim Kaplan, Vice President at Plenty of Fish, about a variety of topics including; their new ad platform, the importance of a strong brand and their foray into offline marketing with Lady Gaga.

Relevantly Speaking HD | Murray Newlands of Influence People Discusses the Impact of Social Media

Tue, 21 Sep 2010 13:01:00 -0700

Relevantly Speaking HD | Murray Newlands of Influence People Discusses the Impact of Social Media:

If you’ve been a part of the performance marketing space for any period of time you’ve surely run across Murray Newlands’ blog. In addition to his blog leadership, Murray has also co-founded a company called “Influence People” that holds social media events around the world to educate people on best practices of using emerging channels.

We caught up with Murray a few weeks ago to get his take on some everyday situations that companies may find themselves in with the social web.

Murray Newlands Resource Links: Blog : Influence People : Twitter : Facebook

Relevantly Speaking HD | JJ McCarthy of eBay Partner Network Talks Quality Click Pricing

Wed, 15 Sep 2010 20:08:38 -0700

Relevantly Speaking HD | JJ McCarthy of eBay Partner Network Talks Quality Click Pricing:

This week we’re speaking to the Head of eBay Affiliates for the U.S., JJ McCarthy. After a year ironing out the Quality Click Pricing model, we wanted to get a sense of how well eBay Partner Network thought it was working. JJ also tells us about some of things we can expect to see out of EPN over the coming months.

Relevantly Speaking HD | Chris Pearson of DIYthemes Talks Design vs. Function for Wordpress

Tue, 07 Sep 2010 18:28:49 -0700

Relevantly Speaking HD | Chris Pearson of DIYthemes Talks Design vs. Function for Wordpress:

If you have a blog, chances are you use the Wordpress platform to power it. If you’re using Wordpress, you’re aware of thousands of themes that are available to give your site the design look and feel that you want. Chris Pearson of DIYthemes is taking WP themes to a whole new level of functionality. Case and point is “Thesis” ; and how widely it’s been adopted in the performance marketing space.

Relevantly Speaking HD | Scott Stratten on Why Relationships are Essential in Business

Tue, 31 Aug 2010 21:26:54 -0700

Relevantly Speaking HD | Scott Stratten on Why Relationships are Essential in Business:

Scott Stratten’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it. Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.

Relevantly Speaking HD | Digg's Top Female Submitter of All Time

Tue, 24 Aug 2010 13:45:35 -0700

Relevantly Speaking HD | Digg's Top Female Submitter of All Time:

This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. We wanted to get her take on how the new Digg will change the experience for users. We also take a closer look at how Affiliate marketers could use this clean slate to their advantage.

Relevantly Speaking HD | Jim Lillig Talks Industry Priorities

Tue, 10 Aug 2010 14:47:54 -0700

Relevantly Speaking HD | Jim Lillig Talks Industry Priorities:

This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent? How can we shift more ad dollars to the performance space? Also, don’t forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We’ll be at Meet Market Table #64!

Relevantly Speaking HD | Rand Fishkin on Mistakes Companies Make in SEO

Wed, 04 Aug 2010 01:30:50 -0700

Relevantly Speaking HD | Rand Fishkin on Mistakes Companies Make in SEO:

This week we’re talking to Rand Fishkin, CEO of SEOmoz. Rand is an elite name in the field of SEO. I wanted to speak to Rand about the types of mistakes he sees companies making when it comes to employing an SEO strategy. We also talked about how search engines are taking on the challenge of indexing video and audio content in a meaningful way.

Relevantly Speaking HD | Stephen Robinson on Achieving Success in Performance Marketing

Tue, 27 Jul 2010 12:40:10 -0700

Relevantly Speaking HD | Stephen Robinson on Achieving Success in Performance Marketing:

This week we’re talking to Stephen Robinson, Director of Affiliate Marketing at JEBCommerce. We wanted to get his take on what brands are most concerned about in the performance marketing space and how he thinks companies and individuals can achieve success in an affiliate marketing program. Resource Links : Blog : Twitter : Facebook

Relevantly Speaking HD | Neil Perry of XLNTads Talks Crowdsourced Video

Tue, 20 Jul 2010 21:39:27 -0700

Relevantly Speaking HD | Neil Perry of XLNTads Talks Crowdsourced Video:

We know how much impact video has online. More than ever brands are finding new and engaging ways to interact with customers using video. The downside is that production can be expensive. What if you could crowdsource a great commercial using thousands of talented video creators? XLNTads is doing just that.

Relevantly Speaking HD | Scott Medlock of Affspot

Tue, 13 Jul 2010 15:24:31 -0700

Relevantly Speaking HD | Scott Medlock of Affspot:

In this episode of Relevantly Speaking, we’re speaking to Scott Medlock of Affspot about the evolution of communication in the performance marketing space. We also spoke about how Affspot can enhance online conversations across multiple channels and platforms.

Relevantly Speaking HD | Reid Carr of Red Door Interactive

Tue, 06 Jul 2010 20:13:05 -0700

Relevantly Speaking HD | Reid Carr of Red Door Interactive:

This week we’re talking to the President & CEO of Red Door Interactive, Reid Carr. We were curious to find out what Red Door’s clients are typically looking for when they approach him in search of a comprehensive digital strategy. We talked about establishing a total digital presence, how to move the needle and how to successfully measure ROI.