This week we’re taking an in-depth look at the recently launched Offermatic - a savings services that helps customers save money without needing to present coupons, promo codes of vouchers. Instead, consumers link their debit and credit cards to the Offermatic service and advertisers send relevant deals based on the user’s purchase history. Priced on a CPA basis for clients, initial tests are showing conversion rates in the neighborhood of 14.5%. Could this change the way we think about performance marketing?
We’re also looking at an article from RedWriteWeb. It was written by a 16 year old Morgan Stanley intern and it talks about why teen don’t use Twitter. If you’re in the business of marketing to teens, you’ll want to check this out.
Finally, we’re taking a look at paid search spending predictions over the next 3 years. How does it stack up to display advertising? How does online video figure into the mix?