Relevantly Speaking HD

This week we’re shooting an update from Affiliate Summit East at the Hilton in New York. Who have we interviewed? What trends are we seeing? It’s all here.

This week we’re analysing the United Airline PR fiasco that has garnered 4.6 million views on YouTube. We’re taking a look at how social media is leveling the playing field with customer relations.

This week we’re digging into the world of digital products with ClickBank’s VP of Business Development and Marketing, Dush Ramachandran.

This week we’re taking a look at the ten most engaging brands on the social web. We’re also chatting with Brandon McDonald and Beto Paredes of Product2Web.

This week I’m looking to the late Billy Mays for guidance (as channeled by Jim Kukral). What should I be doing with my hands?

We’re also talking about the AffiliateBenchmark survey and how it can help your business. Hurry though, it expires on July 31st.

We talk a lot about volume in our industry, but is more always better? Steve Hartman from the eBay Partner Network talks about how he is embracing quality over quantity.

Finally, we’re getting ready for Affiliate Summit East in New York. If you’re going to be there, make sure you stop by table #33 at the Meet Market to say hello. Additionally, if you’d like to appear on Relevantly Speaking to talk about the industry or your company, email me at sparentATmediatrustDOTcom to setup an interview.

This week California got some welcome financial news -  Governor Arnold Schwarzenegger followed through on a promised veto to the affiliate tax bill. He then reached out to  Overstock.com which led to them restoring relationships with their California affiliates.

We’re also chatting with  Tracking202’s  Wes Mahler about the importance of transparency and innovation in the performance marketing industry.

This week we have have our exclusive interview with El Al Airlines CEO, Haim Romano. We talk about the importance of globalization, challenges in this economy and the launch of El Al’s performance marketing program.

If you attended Affiliate Convention in Denver and saw Peter Bordes’ keynote presentation, you’ve already seen this video. It was put together to lay some groundwork for the concepts that Peter would later be speaking about, first on his own, then with his panel. We thought it had lots of great data in it and that our audience would find some value in it.

This data came from a 2008 IAB online revenue report and a survey that Econsultancy did with U.S. affiliates. Whether you’re brand new to performance marketing or you’re a veteran in the space, this data really paints a detailed picture of both sides of the industry and hopefully gives us all something to act on for the remainder of 2009.

This week we’re covering Affiliate Convention in Denver. It’s a first-time event for the organizers so it will be interesting to see how they do pulling it off.

There are lots of great industry leaders attending the event and tons of great sessions. Two events we’re really excited about is the keynote presentation by Peter Bordes called “Conversations on Affiliate Performance Marketing.” In addition to Peter, this talk will feature Steve Hartman of Ebay, Steve Schaffer of Vertive, Rebecca Madigan of the PMA and Wes Mahler of Prosper202. The session is at 9:00 AM on Friday, June 19th in Super Affiliate Room I.

The second event we’re excited about is a session called “Lead Generation Strategies” with our own Jivan Manhas. He’ll be covering ways to get better leads as an affiliate marketer. That session is at 11:30 AM June 19th also in Super Affiliate Room I.

We’ve also got some news from outside Denver. Microsoft’s new search engine, Bing is getting amassive ad push and the IAB Europe has released their 2008 report.

We’re back in the comfort of our California studio this week after an excellent trip to Israel for Affilicon. Another big thank you to Itay Paz for bringing me over to cover the event.

This week, we begin showing some of the interviews we gathered at Affilicon. The first is from the CEO of Unique Leads, Shai Pritz. We talked about what makes Unique Leads different from other networks and the growing problem of fraud in our industry.