Relevantly Speaking HD

This week we heard about layoffs on a scale so grand, it was touted as “Bloody Monday.” In one day 71,400 people lost their jobs. The economy is in a severe downturn, but how does that effect Performance Marketing? We talked to industry experts Itay Paz of Affilicon, Rebecca Madigan of Mad Again Media, Michael Quigley of Cypra Media and Advaliant Publisher Ryan Sommers.

A few days ago we posted Gary Vaynerchuk’s keynote from Affiliate Summit West. Gary talks a lot about the “Brand of Me.” This week, Christopher Smith explores that concept. Is there anything to it? Chime in and let us know!

Finally, we have a new contest from RealArcade. 500 leads by February 28th gets you an iPod Touch. A killer offer, great conversion rate AND an iPod Touch. How much do you love Advaliant?!?!

Before we go, special thanks to Zac Johnson for his quote about the new platform interface!

Things get a bit more back to normal around here at HQ as we slowly recover from our journey to Las Vegas for Affiliate Summit. This week we’re talking about the shiny new interface on the Advaliant Platform, a special offer from Real Arcade and a very important survey from Econsultancy that we need your help on. In addition we’ve got industry experts Jason Spievak of Ring Revenue, Rebecca Madigan of Mad Again Media and Michael Quigley of Cypra Media weighing in on what they think the biggest trends of 2009 will be.

I’ve been telling readers of our blog for a long time that MediaTrust’s people is what really makes it stand out. Case and point: how many other companies do you work with that have a band featuring their CEO and a member of Business Development? Here at MediaTrust we are proud of the fact that CEO Peter Bordes and Business Development guru Chantelle White know how to rock. They proved it at Affiliate Summit during a gig at the Hard Rock Hotel’s newest rock club called Wasted Space. I happened to be on hand to shoot some impromptu video and still photographs. This video was put together using several different songs from the night. It’s not synced to vocals or beat, but I think it captures the energy of the evening.

This week we’re doing a little something different for the show. We’ve been out of the studio and on the road at Affiliate Summit West and we thought this collection of still photos captured the spirit of the MediaTrust team at the show. You’ll see many of our team manning the Advaliant table at the Meet Market talking to clients and shots of Jivan Manhas speaking on the panel “Social Media Risks and Rewards.” Pay special attention to photos of our own Chantelle White and CEO, Peter Bordes rocking out with their band at Wasted Space at the Hard Rock Hotel.

Sure, there are rumors of a party we had at Red Rock Mansion, but pictures and stories of that are better left to in-person conversations with your affiliate manager and such. I can tell you that this party was the talk of the show!

Overall, Aff Summit was a great success for us. We reconnected with many of our business partners and made some great introductions that will hopefully turn into mutually beneficial partnerships throughout 2009.

We’re kicking off 2009 with a brand new version of Relevantly Speaking. You’ve heard me blabbering on about it for weeks, well it’s time to pull back the curtain and see what the fuss was about.

In this first episode we talk about what happened to Christopher Smith, our trip to Affiliate Summit West this coming weekend and a killer offer on the Advaliant platform.