February 2011
1 post
January 2011
1 post
Relevantly Speaking HD | Behavior Changes in... →
This week we’re looking at changes in social media behavior. In the last year, we’ve a seen a decline in the creation of personal content in favor of linking to professional content. What does this mean for social media and how it’s used? We’re also taking a look at search behavior. We all try and follow best practices as marketers, but wouldn’t it be helpful to...
December 2010
1 post
Relevantly Speaking HD | Offermatic Set to Change... →
This week we’re taking an in-depth look at the recently launched Offermatic - a savings services that helps customers save money without needing to present coupons, promo codes of vouchers. Instead, consumers link their debit and credit cards to the Offermatic service and advertisers send relevant deals based on the user’s purchase history. Priced on a CPA basis for clients,...
Relevantly Speaking HD | How eTailers Can Capture... →
Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That’s impressive, but when you compare it to the $852 billion being spent in total this holiday season, it’s really just a drop in the bucket. This week on Relevantly Speaking we’re going to be talking about ways that online retailers can boost their sales and...
November 2010
2 posts
Relevantly Speaking HD | What Does Facebook Email... →
Relevantly Speaking returns this week with a look at Facebook’s email announcement and what it means for marketers trying to get into consumer inboxes. We’re also covering stories about Twitter Analytics and what’s holding back the performance marketing industry.
October 2010
3 posts
Relevantly Speaking HD | Brent Csutoras Talks... →
This week we’re talking to Brent Csutoras about what makes good viral content. What types of things typically go viral? What’s the spark that sets it off? How can companies take advantage of content that spreads?
Relevantly Speaking HD | Don Batsford Talks Search... →
This week we’re talking to Don Batsford of 31 Media about the differences between tackling a social media strategy versus a search strategy. What factors should you consider for both? What are the strengths and weaknesses of each? Don helps us answer some of those questions.
Relevantly Speaking HD | Matt Mickiewicz Talks... →
This week we’re talking to Matt Mickiewicz, founder of 99 Designs and Flippa, about how publishers in the performance marketing space can use crowdsourcing to bring down the cost of design work.
September 2010
5 posts
Relevantly Speaking HD | Kim Kaplan of Plenty of... →
This week we’re talking to Kim Kaplan, Vice President at Plenty of Fish, about a variety of topics including; their new ad platform, the importance of a strong brand and their foray into offline marketing with Lady Gaga.
Relevantly Speaking HD | Murray Newlands of... →
If you’ve been a part of the performance marketing space for any period of time you’ve surely run across Murray Newlands’ blog. In addition to his blog leadership, Murray has also co-founded a company called “Influence People” that holds social media events around the world to educate people on best practices of using emerging channels.
We caught up with Murray...
Relevantly Speaking HD | JJ McCarthy of eBay... →
This week we’re speaking to the Head of eBay Affiliates for the U.S., JJ McCarthy. After a year ironing out the Quality Click Pricing model, we wanted to get a sense of how well eBay Partner Network thought it was working. JJ also tells us about some of things we can expect to see out of EPN over the coming months.
Relevantly Speaking HD | Chris Pearson of... →
If you have a blog, chances are you use the Wordpress platform to power it. If you’re using Wordpress, you’re aware of thousands of themes that are available to give your site the design look and feel that you want. Chris Pearson of DIYthemes is taking WP themes to a whole new level of functionality. Case and point is “Thesis” ; and how widely it’s been adopted...
Relevantly Speaking HD | Scott Stratten on Why... →
Scott Stratten’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it. Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.
August 2010
3 posts
Relevantly Speaking HD | Digg's Top Female... →
This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. We wanted to get her take on how the new Digg will change the experience for users. We also take a closer look at how Affiliate marketers could use this clean slate to their advantage.
Relevantly Speaking HD | Jim Lillig Talks Industry... →
This week we’re talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent? How can we shift more ad dollars to the performance space? Also, don’t forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We’ll be at Meet Market Table #64!
Relevantly Speaking HD | Rand Fishkin on Mistakes... →
This week we’re talking to Rand Fishkin, CEO of SEOmoz. Rand is an elite name in the field of SEO. I wanted to speak to Rand about the types of mistakes he sees companies making when it comes to employing an SEO strategy. We also talked about how search engines are taking on the challenge of indexing video and audio content in a meaningful way.
July 2010
4 posts
Relevantly Speaking HD | Stephen Robinson on... →
This week we’re talking to Stephen Robinson, Director of Affiliate Marketing at JEBCommerce. We wanted to get his take on what brands are most concerned about in the performance marketing space and how he thinks companies and individuals can achieve success in an affiliate marketing program. Resource Links : Blog : Twitter : Facebook
Relevantly Speaking HD | Neil Perry of XLNTads... →
We know how much impact video has online. More than ever brands are finding new and engaging ways to interact with customers using video. The downside is that production can be expensive. What if you could crowdsource a great commercial using thousands of talented video creators? XLNTads is doing just that.
Relevantly Speaking HD | Scott Medlock of Affspot →
In this episode of Relevantly Speaking, we’re speaking to Scott Medlock of Affspot about the evolution of communication in the performance marketing space. We also spoke about how Affspot can enhance online conversations across multiple channels and platforms.
Relevantly Speaking HD | Reid Carr of Red Door... →
This week we’re talking to the President & CEO of Red Door Interactive, Reid Carr. We were curious to find out what Red Door’s clients are typically looking for when they approach him in search of a comprehensive digital strategy. We talked about establishing a total digital presence, how to move the needle and how to successfully measure ROI.
June 2010
5 posts
Relevantly Speaking HD | Chuck Hamrick Talks... →
I’m a big believer that you can get a pretty good glimpse of what the future may hold, by looking at what’s unfolded in the past. This week we’re talking to industry veteran, Chuck Hamrick of Affiliate Crew about his experience in the evolving world of online marketing. How can some of the things that Chuck learned over his 11 years in the space help us all going forward?
Relevantly Speaking HD | David Lee of Wetoku →
This week we’re digging through the content vaults - we found an interview shot at Blogworld last year with David Lee, the founder of Wetoku. Wetoku allows anyone with a webcam and an internet connection to create broadcast style interviews videos that can be embedded on blogs and websites.
Relevantly Speaking | Shawn Collins of Affiliate... →
This week we’re talking to one of the most recognized faces in affiliate marketing, Shawn Collins. Shawn talks about how he spends a typical day and why he decided to move Affiliate Summit West from the Rio to the Wynn.
Relevantly Speaking HD | Eric Kim of Twylah →
This week we’re covering the launch of the amazing new Twitter client called Twylah. We spoke to Eric Kim about what makes this product so unique and useful.
Relevantly Speaking HD | Trisha Lyn Fawver Talks... →
This week we’re tackling the concept of podcasting to build your brand and thought leadership. It’s fairly simple to implement and the rewards can be significant. We talk to Trisha about how she got started.
May 2010
4 posts
Relevantly Speaking HD | Jeff Reine of Popbox →
Today we’re stepping away from the online world and sitting down in your living room. We’re talking to Jeff Reine about Popbox. Imagine being able to get all your various forms of media from any computer in your house right on one easy-to-use box that interacts with your TV. Now imagine the types of campaigns that brands can deploy around an interactive television experience. This...
Relevantly Speaking HD | Topher Kohan of CNN →
This week Scott Parent is talking to the SEO Coordinator for CNN, Topher Kohan. In addition to chatting about SEO strategies for such a dynamic news site, we also talked about the impact of social media on CNN and the importance of properly tagging and titling audio and video content for search.
Relevantly Speaking HD | Brian Williams Talks... →
On this episode of Relevantly Speaking we’re tackling the growing practice of outsourcing. Brian Williams of WiseWilliams.com is a strong believer in the practice. Does it make sense from a cost perspective or does the quality of your work suffer?
Relevantly Speaking HD | Eric Kim Talks Twitter →
Scott Parent met with Eric Kim at ad:tech San Francisco a few weeks back to talk about his new Twitter project called Twylah. During that chat, we started to talk about Twitter’s recent announcement at Chirp that raised quite a few developer and VC eyebrows.
April 2010
4 posts
Relevantly Speaking HD | Andrew Zucker of PCH →
This week we’re talking about one of the most iconic brands in U. S. history - Publishers Clearing House. With all the transition happening in the print and publishing space, PCH has had to evolve their model. Chief Revenue Officer, Andrew Zucker talks to Scott Parent about PCHGames.com and their integrated sponsorship model. Additionally, MediaTrust is announcing the acquisition of Bardon...
Relevantly Speaking HD | ad:tech SF Best Bets →
This week many of us are heading to San Francisco to attend ad:tech. If you’ve been to a past conference, you know how overwhelming the schedule can be. That’s why we’ve poured over it and picked our “best bets” for how to spend your time at ad:tech.
Relevantly Speaking HD | Eric Schechter of... →
This week I’ve unearthed a gem that I’d forgotten about. Several months ago I got a chance talk to Eric Schechter, Social Media Manager of Clickbooth. We talked about the use of social media in affiliate marketing and about the importance of building relationships.
Relevantly Speaking HD| Matt McGowan of Incisive... →
This week Scott Parent is talking to Matt McGowan, Head of U.S. Operations for Incisive Media, about shifting paradigms in digital marketing, search and conference attendance.
Relevantly Speaking HD| A Recap of SXSW... →
This week we’re recapping the passion and innovation of SXSW Interactive.
March 2010
8 posts
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Relevantly Speaking | MicroSteph on Social Media... →
Scott Parent recently talked to Stephanie Lichtenstein about the right approach to mixing social media engagement with effective Affiliate Marketing.
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Relevantly Speaking HD | Bobbi Leach of... →
This week we’re talking to Bobbi Leach, General Manager of RevenueWire, about the challenges of doing business today in our industry and about how FTC guidelines are affecting the way we operate.
February 2010
4 posts
Relevantly Speaking HD | Ian Fernando Tells it... →
It’s not often that we talk to someone that will give it us straight, whether you’re a network or an affiliate. This week we talk to Ian Fernando about the churn in the performance marketing industry and how far he thinks lawmakers will take this legislation to regulate our space.
Relevantly Speaking HD | Jen Goode Talks Affiliate... →
We’re taking a look back at Affiliate Summit West and talking about Mentorship. We chatted with the Coordinator of Affiliate Summit Mentor Program, Jen Goode, to discuss what makes a great mentor.
Relevantly Speaking HD | Christopher Smith of... →
This week we’re talking to Christopher Smith, Director of Product Management, about the launch of MediaTrust Labs.
Relevantly Speaking HD | Peter Figueredo of... →
This week we’re talking to NETexponent CEO, Peter Figueredo about how affiliate marketing is evolving and how people can get out in front of that change.
January 2010
3 posts
Relevantly Speaking HD | Todd Crawford Launches... →
This week we’re talking to industry legend Todd Crawford about his new venture, Impact Radius, and why transparency is so important right now in our space.
Relevantly Speaking HD | Talking Printing with... →
This week we’re prepping for Affiliate Summit West. We’re also talking to Benoit Secher, CEO of Adsme, about the engagement that takes places when a customer prints something from your website.
Relevantly Speaking HD | The Importance of a... →
Today’s episode of Relevantly Speaking started off as something very different. I had written a great script and was set to bring you a killer interview - but my Macbook Pro had other plans. I woke up this morning and gathered everything to head over to the set where we shoot the show. I went to fire up my laptop and… nothin’. I could hear it running, but the screen was dead....
December 2009
4 posts
Relevantly Speaking HD | December 30, 2009 →
On our final show of 2009, we’re talking to Peter Ladka of Parse3 about how companies can bring their ideas and technology to life, even if they don’t have the resources in-house. Because it’s almost a new year, we’ve also got resolutions on our mind. What can we do next year to improve our business? What can you do? Well, for starters, you can dig deeper into MediaTrust...
Relevantly Speaking - December 16, 2009 →
This week we’re talking to Jim Banks of Unanimis about the state of international affiliate marketing.