Relevantly Speaking HD

This week we did something different, and somewhat indulgent - we turned spotlight on ourselves and shared the how’s and why’s that go into creating the Relevantly Speaking podcast. How was it conceived? What type of equipment do we we use to shoot the segments? What is the distribution philosophy? What are we working on next?

Christopher and I talked about all of that during a sunny afternoon in my backyard in Santa Barbara. If you’re really paying attention, you can catch a glimpse of my dog, Mia, hanging around the “set.” You may also hear lawnmowers, birds, and other sounds of the day. We felt these added to the unique flavor of the behind the scenes chat.

If you’d like to share your thoughts on how you produce your podcast, we’d love to have you join the conversation in the comments section.

We talk a lot on Relevantly Speaking about how companies are using social media in nearly every form. For the purposes of this post, let’s talk about video content. Let’s say we’ve convinced you to give it a try and you’re ready to start a video series for your company. You have a camera and you’ve shot some footage, but how do you add polish to the finished product? One tool that we use here at MediaTrust is a company called iStockphoto. They have thousands of high-quality images and HD videos that you can purchase and use in your productions. Businesses are using them in their presentations, bands are using them to make low-budget videos, and filmmakers are using them to supplement the footage they can’t get on their own.

For this episode we pull out some footage from the vault. This was shot in March when Christopher and I were covering SXSW. I think you’ll find it helpful.

PlayPhone recently announced their merger with Pitch Entertainment. This increases PlayPhone’s reach to Europe, Asia, and Africa. There’s no word on how the deal was put together or whether any money changed hands. What does this mean for the mobile content space? Is this a good sign? We’d love to have those of you in the mobile space jump into the discussion.

Recently at ad:tech San Francisco, Jay Moore, Vice President of Marketing for PlayPhone, talked about their fruitful relationship with MediaTrust.

Creating your own live streaming internet TV station is all the rage right now. There are several companies doing it, but we found that Kyte does many things really well. Want to edit and upload content to your channel? No problem. How about embedding the Kyte player in your facebook or MySpace pages? Easy. Want to broadcast live video from your mobile phone? Kyte is your ticket.

Check out our recent interview with Kyte’s Chief Marketing Officer, Gannon Hall.

Before SXSW we started to hear a lot of buzz about Socialthing! being the breakout app of the show. Why? Well, it was trying to solve a problem that most of us in the social media world face daily - too many social networking destinations to manage. By the time you sign into your Twitter, and your facebook, and you flickr and… well, you’ve wasted a half hour. Socialthing! allows you to sign into one application and track your “lifestream” and publish out to multiple networks at once.

Christopher talked with CEO, Matt Galligan about what inspired him to create Socialthing! and his reaction to all the buzz. Oh, and if you’d like to try the private beta, use code “mediatrust” and you’re in!